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How to Take Control of Your Fertility Journey

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Paying for fertility treatments can add up, but a new service is helping prospective parents bundle their options so they can save money and stress.

Over 12 percent of women — 7.4 million — have received infertility services in their lifetime, and 70 percent of fertility treatments require more than one cycle to succeed.

Two of the most popular fertility treatments are intrauterine insemination (IUI), in which sperm is placed directly into the uterus with a speculum, and in-vitro fertilization (IVF), where eggs are surgically removed and fertilized outside of the body. Both treatments can be pricey. IUI prices can range from $300 to over $1,000 and the average IVF cycle costs $12,000.

It can be a stressful time emotionally, physically, and financially.

“You can bankrupt somebody emotionally just as easily if you can bankrupt somebody financially,” says TJ Farnsworth, founder and CEO of Inception Fertility, a network of top-tier fertility centers across the United States offering comprehensive fertility care.

The company was born out of Farnsworth and his wife’s two-and-a-half year infertility journey. They had their now 6-year-old son, Wyatt, after their third round of IVF. They’d already tried IUI six times.

Getting pregnant isn’t always easy. But financing fertility treatments should be.


One of Inception Fertility’s companies is called Bundl, where patients can “bundle” multiple cycles of IVF services together for one reduced up-front cost. It empowers people struggling with infertility who want to start a family without stressing about the financials. Patients receive treatments at Bundl-affiliated clinics, which are located throughout the United States.

“We created Bundl as a way for getting patients to the most cost-effective and emotionally effective pathway to having a baby,” says Farnsworth. Bundling multiple fertility treatments together can increase the chances of success at a discounted cost. It’s a win-win for patients and providers. Patients can choose treatments and packages that best suit their needs, and fertility practitioners provide patients with a specialized plan, potentially resulting in higher patient retention and success rates.

“The premise of our program is to help patients find success, and the easiest way to help a patient find success is to be able to bundle multiple services together until we reach success,” says Bundl director Travis Lairson.

Pursue your fertility journey on your own terms today with Bundl.

Carrie Van Steen, a former IVF patient who’s now Bundl’s patient experience manager, spent almost $40,000 trying to get pregnant. She got pregnant on her third embryo transfer. Her twin daughters are now 15 years old. 

“The pressure you feel trying to get pregnant on your own is hard enough, and when you’re trying to get pregnant with IVF and paying cash for it, it’s so much harder,” she says. “The weight is unbearable. Honestly, Bundl gives you the power back, it gives you control.”


Bundl offers reduced fertility treatment costs and financial protection. They have discounted cycle costs, unlimited frozen embryo transfers, and flexible financing options through StrivePay. The company’s financial counselors can help patients select a program.

“For patients, it’s definitely a relief,” says Lairson, concluding, “the flexibility really puts patients at ease.”

Packages help fertility patients tailor their needs at a discounted price. One package offers one IUI and one retrieval, all frozen embryo transfers (FETs), and a 36-month contract. It’s backed by Success Guard risk protection†, which refunds 100 percent of a patient’s IVF investment if their IUI treatment is successful.

These risk-protection packages are an industry first, ensuring patients pay only when their treatments are successful — when they take home a baby.

The fertility path can be physically and emotionally demanding—but it’s also expensive. Bundl eases that burden by combining multiple treatment cycles into a single investment, empowering you to take control.

Another package includes two retrievals, all frozen embryo transfers (FETs) and a 36-month contract, as well as a Bundl Guard option which offers the assurance that if you are not successful, you’ll receive 100 percent of your principal investment back.

“You’re not considered completed with the program until you take home that baby,” says Lairson.

Patients can add services like egg bank or donor bank, as well as PGT-A preimplantation genetic testing. 

For more information on Bundl, go to https://www.bundlfertility.com/

Subject to additional terms and conditions.

Subject to eligibility requirements and additional terms and conditions.

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