Eyes Are The Story founder Amy Gallant Sullivan isn’t your typical beauty entrepreneur. She’s mining a treasure trove of ocular surface science to bring eye-kind skincare and optocosmetics to the masses—banking on what is now a micro-niche—to balloon in the wake of hyper-hygiene and exploding screen time usage. The brand name is the maxim and the maxim is the company’s unique value proposition. It’s also the url.
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