The public is invited to get moving during the third annual World Wellness Weekend, happening this September 21 and 22.
The weekend, which was created in 2017 by Jean-Guy de Gabriac, CEO of Tip Touch International, encourages people all over the world to participate in wellness activities as part of an overall effort to improve their mind and body.
Massage Envy, the leading provider of customized massage and skincare services in the United States, is offering consumers the opportunity to sample one of three free wellness activities from 10 a.m. to 1 p.m. at one of the brand’s nearly 1,200 franchise locations in 49 states.
“Our motto is ‘keep your body working,’” says Joe Magnacca, Massage Envy CEO and the official 2019 ambassador for World Wellness Weekend in the United States.
Guests can choose a free skin care analysis, or a free 10-minute trial of rapid tension or total body stretch.
“Everyone should want to live well and live healthier,” Magnacca says. “Change doesn’t have to be radical; it’s about taking a moment and thinking about how to live your best life.”
There are five pillars of wellness: sleep and rest, nutrition, vitality, serenity, and purpose. Massages can give consumers vitality and movement, as well as serenity and purpose.
There are many benefits to massage — better movement, improved posture, pain management, relaxation, and stress reduction.
The total body stretch, which begins with the neck and shoulders and moves down to the feet, is intended to increase a person’s range of movement. It can help loosen muscles, relieve fatigue, and lead to improved performance in routine daily activities.
“It’s all about getting people to think about how they can be well, how they can be healthy,” says Magnacca, who wants to make wellness services convenient, affordable, and accessible.
While known for massage, Massage Envy has been offering skincare services for a decade, including microdermabrasion and chemical peels. They also offer exclusive products from skincare brands Jan Marini and Obagi.
“We want to be a skincare destination,” says Magnacca. “We are much more than massages.”
While many people think treatments like massages and skincare are a financial indulgence, Magnacca says wellness is for everyone.
“We could all stand to treat our bodies better and on a more routine schedule, he says.”
Kristen Castillo, [email protected]