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Home » Skin Health » Getting Proactive Against Diaper Rash

According to Mintel, the majority of first-time parents look for products designed for sensitive skin1 and are focused on care for baby’s delicate skin; however, diaper rash can get in the way.

The American Academy of Pediatrics defines diaper rash as any rash that develops inside the diaper area and can occur when skin stays wet for too long.2  

Dr. Lindsey Zubritsky

Board-Certified Dermatologist, @dermguru

“Diaper rash is extremely common for babies,” said Dr. Lindsey Zubritsky, a board-certified dermatologist with extensive training in pediatric dermatology and best known for her skin care knowledge on the @dermguru TikTok and Instagram accounts. “It can also be very uncomfortable, causing inflammation and redness on the soft skin in that is in contact with a wet or messy diaper.”

While there are various solutions to treat diaper rash, choosing the right diaper can help. Huggies® is introducing a new era of skin health with its new Huggies® Skin Essentials™ diaper. The diaper features the brand’s proprietary SkinProtect™ liner that helps absorb moisture and lock away runny mess from babies’ delicate skin. The diaper helps protect against the top two causes of rash; moisture and mess (by managing runny mess). 


Designed with babies’ sensitive skin in mind, the Huggies® Skin Essentials™ diaper has also undergone thorough testing from our team of researchers and engineers. The diaper is dermatologist-approved and helps keep skin clean and healthy — so babies and parents are free to get on with the joys of babyhood. In fact, Dr. Zubritsky counts herself among those dermatologists that approve of the new collection from Huggies®.

“As both a dermatologist and mom, I am always looking for the best ways to protect my babies’ delicate skin. The innovative SkinProtect™ liner featured in the Huggies® Skin Essentials™ diaper helps absorb moisture and lock away runny mess,” Dr. Zubritsky said. “This new diaper from Huggies® helps keep babies’ skin protected against the top two causes of diaper rash [mess (by managing runny mess) and moisture] and is something caregivers everywhere can get behind.”

There are zero harsh ingredients in Huggies® Skin Essentials™ diapers — they’re free of fragrance, parabens, and elemental chlorine. The diaper also features Huggies® Blowout Blocker and is up to 100% leakproof. It’s available in a range of sizes from newborn to 6.  

Scott Glenn

Vice President, U.S. Huggies®

“Huggies® puts babies and their caregivers at the heart of all we do. We’re proud to use science and innovation to meaningfully impact families’ lives,” said Scott Glenn, vice president of the U.S. Huggies® brand. “The launch of Skin Essentials™ will be a game-changer for the category and is one more way Huggies® helps caregivers navigate the unknowns of babyhood.”

You can find Huggies® Skin Essentials™ Diapers, Wipes and Pull-Ups® Training Pants in stores and online at major retailers nationwide, including Target, Walmart, Amazon and more.


1Mintel, US Disposable Baby Products Market Report, 2023, p. 4

2American Academy of Pediatrics, Pediatric Patient Education, January 2021

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