Learn about the importance of board certification when visiting a medical provider for cosmetic procedures.
M. Laurin Council, M.D., M.B.A.
President, American Society for Dermatologic Surgery; Director of Dermatologic Surgery, Washington University School of Medicine
In a world saturated with social media trends and influencers’ skincare advice, Americans can access more information and opinions than ever. Yet the question remains: Do you know who’s performing your aesthetic treatments? The rise of digital platforms has educated the general public, but it’s also blurred the lines between physicians and providers without formal training. Understanding the distinction is crucial for your skin’s health and safety, because aesthetic treatments are medical procedures.
Dermatologists and social media presence
A board-certified dermatologist has completed over 12 years of schooling, logged over 12,000 patient care hours, and passed an exam to become certified by the American Board of Dermatology. This extensive education equips them with a deep understanding of facial and body anatomy, enabling them to safely and effectively customize treatment plans for each patient. Dermatologists have a strong foundation in scientific research and clinical trials, driving innovation in treatment protocols and advocating for patient safety through policy work at the federal and state levels.
Recent data shows that dermatologists continue to have the most influence over consumers’ decisions on cosmetic procedures and skin care purchases — a title they have held since 2018. Dermatologists were the primary physicians of choice in nine procedural categories, including injectable wrinkle relaxers and fillers, platelet-rich plasma, chemical peels, microneedling, and laser tattoo removal.
Furthermore, the survey revealed that Facebook, Instagram, and YouTube were ranked higher for digital resources than a physician’s website or online magazines, and more than half of the respondents said a provider’s social media presence impacts their decision to schedule an appointment. These statistics validate the important efforts the American Society for Dermatologic Surgery (ASDS) has made towards combating misinformation on social media through educational content and Instagram Live sessions.
Why certification matters
With 70% of adults considering some form of aesthetic procedure, the importance of choosing a qualified provider cannot be overstated. Remember, these are medical procedures, not mere beauty treatments. Scientific literature shows time and time again that the risks of complications are significantly higher when performed by those lacking comprehensive medical training and expertise.
Verify your provider’s credentials for free at CertificationMatters.org. Look for physicians affiliated with reputable organizations like ASDS. These associations champion ongoing education and encourage scientific research, ensuring their members are at the forefront of dermatological advancements. Find a local ASDS board-certified dermatologist near you at asds.net/find.
You might go to a consultation seeking a simple solution to minimize fine lines and wrinkles, but a dermatologist’s expertise extends far beyond single-issue treatments. They can evaluate your overall skin health and discuss your long-term goals, potentially unveiling procedures you hadn’t considered.
In 2025, when personalized skincare and data-driven decisions are paramount, choosing to see a board-certified dermatologist isn’t just a preference — it’s a necessity. Prioritize your skin’s health by visiting a true skin health and beauty expert.
