Gorgeous, healthy, flutter-worthy lashes are universally coveted by women as a way to adorn the windows to their souls. From false lashes to extensions to lash lifts, we women have experimented with a variety of solutions to flirt and attract with our eyes. As of late, lash serums have quickly become a beauty staple to strengthen lashes and keep them healthy and strong, protecting from brittleness and breakage.
When it comes to lash serums, there’s a myriad of options to choose from at all price points. However, the most renowned and top-of-mind brand, without a doubt, be RevitaLash® Cosmetics and it’s award- winning RevitaLash® Advanced. In this issue of Breast Health for Mediaplanet, we talk to the founder and CEO of RevitaLash Cosmetics, Dr. Michael Brinkenhoff, about how it all began and the brand’s philanthropic endeavours to help women around the world feel naturally beautiful.
RevitaLash Cosmetics has a beautiful origin story which stems from a fierce love which is still carried within the brand’s ethos in its practices. Can you share with us as to how it all began?
Growing up, I loved science. I went to medical school, became a physician, specialized in the eyes, and eventually entered the practice of medicine as a board-certified ophthalmologist in 1983. I had no idea I would eventually have a career in the beauty and cosmetics arena!
My wife, Gayle, courageously fought a battle with metastatic breast cancer for over 25 years. She was diagnosed with the disease at the young age of 32. As you know, chemotherapy is often accompanied by harsh side effects. Gayle was especially sad that her once-beautiful eyelashes were severely damaged as a result of her many chemotherapy treatments. Naturally, I wanted to help her through her difficult physical and emotional journey, so I used the scientific knowledge that I had acquired in my ophthalmology practice to create a formula that would help restore the health and beauty of her natural eyelashes. This formula, after many refinements and improvements, eventually became our RevitaLash Advanced. Gayle was my inspiration.
What makes RevitaLash Advanced different from other lash conditioning products on the market today?
The key to RevitaLash Advanced is our proprietary BioPeptin Complex®, a breakthrough cosmetic technology designed to condition and strengthen while protecting against breakage and improving flexibility and shine. Combined with powerful antioxidants and fortifying amino acids, it works in concert to enhance natural beauty, and create the impression of iconic- looking lashes. This unique, one-of-a- kind technology helped RevitaLash Advanced become the top-selling eyelash serum in the world, with 98 percent of users experiencing improved lash appearance, as well as stronger and healthier lashes, according to our consumer study results.*
Giving back 365 days of the year is a huge part of RevitaLash Cosmetics’ active business principles. What does it mean to be ‘Eternally Pink’ and how many people have been positively impacted by this?
Philanthropy is truly at the heart of RevitaLash Cosmetics. We are proud of our legacy and we honor Gayle’s fight and the cause that started it all with ongoing support for global breast cancer awareness as part of our Eternally Pink pledge. While it’s impossible to quantify exactly how many people have been positively impacted through our efforts, we try to ensure any and all support — whether mission, product, or financially driven — directly and positively makes an impact at the individual level so as to improve quality of life.
Whether it’s donating products to cancer patients or hosting events to bring together the world’s brightest scientific minds, RevitaLash Cosmetics’ goal is to not only help people feel beautiful during treatment, but to be on the forefront of finding a cure for this disease; a goal which the brand fights for every single day, in honor of Gayle, and all those dealing with a difficult cancer diagnosis.
What can we expect to see in the future from RevitaLash Cosmetics as it relates to support for pink?
Aside from our various partners here in the United States, such as City of Hope, The Breast Cancer Research Center, Simply From The Heart and more, we’re committed to continuing our mission to help women across the world who may be faced with a difficult cancer diagnosis. As such, we’ve furthered the reach of our Global Giving Program to 8 countries, with a goal to double that in 2021, strengthening our commitment to finding a cure — that is the ultimate goal.
A little birdie told me that there is a cancer focused research project in the works! Can you tell us a little bit about this?
My relationship with cancer is a very personal one. As part of our mission as a company, RevitaLash Cosmetics is committed to helping in the search for a cure for this disease. I am excited about the research and development projects that we are currently supporting, and I am hopeful and optimistic that breakthroughs are near! More on this next year!
Interview excerpts courtesy of The Beauty Book, Auckland, New Zealand *Survey results from an independent 6-week consumer study including 63 participants. RevitaLash Advanced not available in California.