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Every year, allergy season makes millions of people miserable — and sick. The Allergy and Asthma Foundation of America (AAFA) estimates these afflictions cost society $82 billion every year. 

When it comes to allergy management, there are two key factors: medication and allergen reduction, according to AAFA. Taking the necessary steps to reduce airborne allergens in the home is critical but often overlooked.

“Nasal allergies affect an estimated 50 million Americans,” says Kenneth Mendez, president and CEO of the AAFA. “What many might not realize is that clothing, shoes, and even pets are top ways that pollen and other irritants are transferred into the home.”

Certified tools

“You can be proactive by taking the right steps to reduce these allergy triggers in your home,” notes Mendez. AAFA recommends using certified asthma- and allergy-friendly® products — like LG’s laundry systems and air purifiers that have been proven to  help reduce allergy triggers and remove irritants from clothes and bedding, as well as from the air in your home.

There are simple things you can do. AAFA recommends regularly washing your clothes — including jackets, as well as backpacks — in certified asthma- and allergy-friendly® washers and avoid introducing unwashed items from the outdoors throughout the home. That means keep your jacket, bag, and shoes in the garage or in a closet near the door, not in your bedroom. 

“Wash your bedding frequently,” advises Gail Conroy, senior director of home appliance marketing at LG Electronics. “LG washers can remove over 95 percent of common household allergens using our Allergiene Cycle™. And our air purification products are also certified, so they help reduce airborne allergens.”

For LG, which is the first company to offer a line of certified asthma- and allergy-friendly® washers and air purifiers, this makes good business and branding sense. “We’re a brand that’s all about making life good,” says Conroy. “We want to make sure that our products really go that extra mile and provide added benefits to make consumers’ lives easier.”

Jeff Somers, [email protected]

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