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How Beauty Influencer Desi Perkins Cares for Her Family’s Skin

dezi skin-youth juice-skincare-skin-mom-family
dezi skin-youth juice-skincare-skin-mom-family
Desi Perkins | Photos by Marco Roman

With more than 7.5 million followers on Instagram and YouTube, Desi Perkins is a one of the internet’s leading beauty influencers. In 2021, she launched her skincare brand, DEZI SKIN, which is powered by Youth Juice — a proprietary blend of all-natural extracts that pays homage to her Mexican heritage. We talked to Perkins about her inspiration for starting the brand and her best tips for young people to safely improve the health of their skin.

Some people may feel overwhelmed by the abundance of skincare products and advice available. What advice would you give to young people who are just starting to explore skincare? And what’s the biggest skincare mistake you made when you were younger, and what did you learn from it?

Finding the right skincare routine when starting out can be overwhelming. I recommend beginning with the basics: a gentle cleanser, moisturizer, and SPF. One of my biggest mistakes was using too many new products at once, which led to me over-drying my skin with salicylic acid during my acne struggles in high school. I’ve learned the importance of simplifying and allowing my skin to calm down, rather than trying every product at once.

How do you prioritize self-care and skincare amidst the chaos of parenthood?

I have my go-to “lazy” routine products that are low-maintenance yet effective. For example, I love the DEZI SKIN “Masque On” overnight moisture mask — it’s quick and works while I sleep.

Despite varying weekly schedules, I prioritize at least three one-hour workouts per week. While I might seem put together online, in reality, I’m a mess most days, but I make sure to do something for myself at least a few times each week.

As a mom with a keen eye for beauty, what are some of your top tips for keeping your babies’ delicate skin healthy and radiant?

Similar to my upbringing, where lotion application was essential, I prioritize keeping my babies’ skin hydrated with natural butters. Consistency in moisturizing is key to maintaining their delicate skin.

What’s the most surprising thing you’ve learned about baby skincare since becoming a parent?

I’ve discovered that not all baby products are inherently safe; it’s crucial to scrutinize their ingredients. While I used to be more casual about what I applied to my own skin, having babies has heightened my awareness of product safety for their well-being.

What inspired you to create DEZI SKIN? Can you give us a sneak peek into what’s next for the brand?

Growing up, skincare remedies were prevalent in my family, and there was an emphasis on natural ingredients. My struggles with acne propelled me to create DEZI SKIN, offering products tailored to melanated skin. The community we’ve built through our products is incredible, and I’m thrilled about the upcoming launches, including one inspired by our family’s home remedies.

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