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Why You Should Support Your Local Running Brands and Races

Photo: Courtesy of Quino Al on Unsplash

Running USA is the non-profit trade association for distance running. We support running events and businesses around the world, but our roots and heart are here in the United States. We believe that not only is running one of the most effective means of achieving health and fitness, but it is also one of the most accessible. All you need are a pair of running shoes and a determined mindset, and you can be a runner.

Each year, we put together a national survey that asks about the habits and lifestyles of American distance runners, and it tells us a lot. Consistently, American distance runners are educated, employed, committed to the sport, and engaged in their communities. We’ve also found them to be just great people in general, and hope your experience will be the same.

In the 21 years of our organization’s existence, 2020 is the most difficult year for running events that we have witnessed. The impact of the COVID-19 pandemic on the event organizers who produce your favorite races has been severe. It may lead to fewer events and especially fewer small local events in the months to come. So if we can make one request of you, runners of America, it would be to support your local races, running-focused brands, and running stores whenever and however you can. The future of our great sport will depend on it.

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