Alzheimer’s is a fatal and progressive brain disease. It kills nerve cells in the brain, affecting a person’s ability to remember, think and plan. People with Alzheimer’s lose their ability to communicate, recognize family and friends and care for themselves. Currently, there is no way to prevent, cure or even slow Alzheimer’s.

A growing threat

With its soaring prevalence, lack of treatment and enormous cost, Alzheimer’s is a triple threat unlike any other disease. Already the most expensive disease in the U.S., Alzheimer’s is set to skyrocket as baby boomers age, devastating entire families with its grueling progression, which can last up to 20 years.

"Currently, there is no way to prevent, cure or even slow Alzheimer’s."

Nonetheless, this is a time of great hope in the Alzheimer’s community. Five large-scale Alzheimer’s disease prevention trials are underway. Flush with the energy of recent legislative achievements, including the National Plan to Address Alzheimer’s Disease and the Alzheimer’s Accountability Act, and with more celebrities and societal leaders joining the cause every day, we are working harder in all directions to defeat Alzheimer’s.

Everyone can help to end this epidemic—especially you.

Lend a hand

June is Alzheimer’s & Brain Awareness Month and together we can create a movement. Let’s take the Purple Pledge and commit to wearing purple to raise awareness. Let’s join the cast of “The Big Bang Theory,” Kimberly Williams Paisley, David Hyde Pierce, Seth Rogen and Lauren Miller, Maria Shriver and thousands of others who have embraced this cause. Let’s turn our Facebook and Twitter channels and the world purple. Visit

On June 21, participate in The Longest Day, a sunrise-to-sunset event to honor those who face Alzheimer’s with strength, passion and endurance. Use this day to connect with family and friends and participate in a shared activity, whether that’s playing bridge, running, cooking, knitting or anything else that is meaningful and fun.

Healthy steps

And finally, during June, let’s all take steps to “Love our Brains” like we do our hearts by incorporating healthy lifestyle habits that can reduce risk of cognitive decline. Ranging from education to diet to exercise, these tips may also help prevent dementia.  

At the Alzheimer’s Association, we are working toward effective treatments, prevention strategies and gold-standard care for all people affected by Alzheimer's. Every day, people across the world are growing the movement to change the course of Alzheimer’s disease. Only one question remains: Will you join us?