What are the most important things to look for in skin- and wound-care products?

Skin is the largest organ of the body and one of its functions is to serve as a protective barrier from harmful external elements. Most skin care products focus exclusively on the ingredient story but neglect to address the importance of the delivery method. If the beneficial ingredients cannot penetrate the stratum corneum (outermost layer of the skin), they are not effective. Whenever we develop a product, the challenge is always finding the safest and the most effective means to deliver the ingredients.

Are there ingredients to avoid when considering a skin care product?

I recommend avoiding products containing synthetic fragrances, petrochemicals and chemical sunscreens. There is enough evidence to suggest that repetitive topical exposure to these ingredients can have long-term negative effects on our health. Look for products with clean labels and read through the list of ingredients on the packaging before you buy.

What are the most common serious skin care concerns?

Acne and bacterial/fungal infections are very common.  Many infections proliferate in the body due to inflammation and a taxed immune system.  While it’s important to treat the symptoms of infection, it is critical to address the underlying cause – as the skin is often representative of your overall health.  Our EMUAID First Aid Ointment uses only natural, medical-grade, anti-fungal and anti-bacterial ingredients to treat the symptoms of over 100 resistant skin conditions and incorporates a transdermal delivery system to reduce the underlying inflammation.  It’s this synergy of healing ingredients and transdermal delivery that makes our product so successful at treating many overlooked conditions.

What will be the next big breakthrough in skin care?

There is a shift towards a more holistic approach to health in the medical community, and this momentum is surfacing in skin health. A consistent, quality skin care regimen is important; however diet, immune health, lifestyle, sleep, reducing stress and maintaining mental wellbeing and happiness are equally important. While many trending ingredients will come and go, your overall wellbeing will always be a critical factor in the health and appearance of your skin.